The UK Independence Party (UKIP) has opened its first "general election shop" in the Kent town of Ramsgate.
The shop will sell "patriotic goods", among them umbrellas bearing the pound sign, bathrobes and stickers.
The store is in Labour MP Stephen Ladyman's South Thanet constituency, being contested by Nigel Farage, UKIP leader in the European Parliament.
Mr Farage opened the shop on Wednesday and said the party was looking to get its first MPs at the next election.
Mr Farage said: "It's very important we make that first breakthrough and get into Westminster.
"We've got every chance of doing that provided we target our resources correctly."
The UKIP shop will also provide election campaign and policy information to voters in the South Thanet constituency.